The Bold And The Beautiful Welcomes A New Era With Fresh Studio Set

After nearly four decades of soap opera history, The Bold and the Beautiful is embracing a brand-new chapter.

The Bold And The Beautiful Welcomes A New Era With Fresh Studio Set

John McCook, who has portrayed Eric Forrester since the show’s debut in 1987, took to Instagram to share a milestone moment: the series has officially moved to a new set at Sunset Las Palmas Studio.

“38 years playing Eric Forrester and we’re beginning again,” McCook wrote, reflecting on the change. “It’s never too late to try something new. Keep letting me know what you like and what you don’t like. We’re a family.”

The longtime star’s heartfelt message resonated with fans, many of whom have watched him bring Eric to life since the very first episode. His words highlight both the show’s enduring legacy and its willingness to evolve for a new generation of viewers.

With fresh sets and new possibilities, The Bold and the Beautiful is signaling a fresh era of storytelling while staying rooted in the family drama, fashion, and romance that made it a global hit.

As the cast and crew step onto their redesigned stage, fans can look forward to seeing how this bold update will enhance the look and feel of the show — all while honoring the characters and history that built it.

This latest transition is more than just cosmetic; it’s a reminder that even after 38 years, The Bold and the Beautiful continues to find new ways to surprise, captivate, and connect with its audience.

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